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EMEA News In Brief (April 13, 2015)
Holmes Report
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (April 13, 2015)

New people at Ketchum, Genticel, We Are Social, Horizon Pharma; new business at Aspectus, Hopscotch, Threepipe.

Holmes Report

EMEA News In Brief (April 13, 2015)

LONDON— Ketchum has elected 11 new partners, including Babette Kemper, managing partner, Düsseldorf; Rüdiger Maessen, managing partner, Düsseldorf; Paul Teuton, EMEA regional director for Ketchum Change, based in London; and Stephen Waddington (pictured), chief engagement officer, based in London.

LONDON—The European Network of Cyber Security, the independent member organisation that brings together critical infrastructure stakeholders and security experts, has appointed Aspectus to help broaden the company's engagement with its target audience across Europe as it seeks to grow its membership base. Aspectus will deliver a PR campaign that expands the network’s pool of members, encourages better understanding of cyber security issues across Europe and promotes the work that the network is carrying out to secure energy grids.

DUBLIN—Groupe GM, one of Europe's leading producers and distributers of hotel amenity products, has reappointed Hopscotch Europe to carry out a multi-country PR campaign across Europe and beyond. This will mark the fourth year of collaboration between the Dublin-based "hub" agency and the French brand. Reporting to Groupe GM's HQ in Paris, Hopscotch Europe will deliver B2B and corporate media relations across 17 markets globally, including South Korea, UAE, and Peru.

LONDON—Box Plus, one of the UK's leading music networks, has appointed Threepipe following a competitive pitch, to run a fully integrated campaign across multiple channels to raise awareness and engagement of the network and its content following its re-brand in February. Threepipe will oversee a mix of traditional media relations, blogger and influencer engagement as well as trade outreach to build corporate fame as part of the new brief.

PARIS—Genticel, a French biotechnology company, has appointed Valerie Leroy as senior director in charge of corporate communications and investor relations. Her focus will be to develop Genticel's visibility across the financial community, the media and the general public. Before joining Genticel, Leroy held operational and management positions with industry leaders including Toshiba, Medtronic and Edwards Lifesciences. Most recently, she was director of marketing and investor relations at Carmat.

LONDON—International social media agency We Are Social has expanded its creative department with the addition of Matthew Guy and Hannah Drury. Previously with Saatchi & Saatchi and Dare, Guy joins We Are Social as a senior creative. Drury joins We Are Social as a creative from DigitasLBi. We Are Social has also hired Emma Todd as group account director, working across the agency's Google portfolio. She joins from Leo Burnett atelier, where she was a senior account director.

DUBLIN—Horizon Pharma, a specialty biopharmaceutical company , has named Geoffrey Curtis as group vice president, corporate communications, reporting to Timothy Walbert, chairman, president and chief executive officer. Curtis will oversee corporate and product communications, media relations and internal communications activities. Most recently, he was a senior vice president at Edelman and part of its national health media team.

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