EMEA News In Brief (April 18, 2011)
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Holmes Report
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EMEA News In Brief (April 18, 2011)

New people in new roles at Leidar, JKL, Swiss International Air Lines, and Airtel Ghana; new accounts at Fishburn Hedges, Hotwire, Lewis, Wildfire PR.

Holmes Report

NYON, SWITZERLAND—CLC Consulting, founded and led by former Yum! Brands communications chief Christophe Lecureuil (pictured), is joining forces with Leidar, an International communications and advocacy consultancy based in Nyon, Switzerland and founded by Rolf Olsen, former chief executive for continental Europe at Weber Shandwick. Lecureuil has worked with global consumer brands (McDonald’s, Yum! Brands), top-tier consultancies (Fleishman-Hillard, Golin/Harris), the European Parliament and most recently the Global Alliance for Improved Nutrition, a Geneva-based NGO working in the field of global health.

STOCKHOLM—JKL, the Nordic partner of Publicis-owned MSLGroup, has appointed Lars Nordström as industrial advisor. Nordström was previously CEO of Nordea from 2002-07, and CEO of Posten and Posten Norden from 2008-11. He also has extensive board experience from companies and organisations including Nordea, Telia Sonera, Posten, the Royal Opera, Viking Line, the Finnish-American Chamber of Commerce and various European trade associations.

LONDON—Meningitis Research Foundation, funds research to prevent meningitis and septicaemia, has appointed Fishburn Hedges to help it develop its strategic communications priorities. Harpinder Collacott, head of communications and campaigns at MRF, says: "We are delighted that awareness and treatment have moved a long way since we started out. We are looking forward to working with Fishburn Hedges to review where we are and to identify the next communications priorities we need to tackle." Fishburn Hedges directors Rory Scanlan and Guy Corbet will be working on the project.

BASEL—Daniel Bärlocher has been appointed as the head of corporate communications at Swiss International Air Lines. He comes to Swiss from fashion company Charles Vögele Group, where he has been serving as vice president group communications, with responsibility for both corporate communications and investor relations, since 2009. Earlier he was with Dr. Peter P. Knobel AG, one of Switzerland’s leading PR agencies. Bärlocher succeeds Jürg Dinner, who is taking up a new role as head of political affairs and environment.

LONDON—Hotwire has been selected by mobile bill analysis firm billmonitor to support its public relations needs in the UK. Hotwire started the campaign in March with an initial brief to launch the national billmonitor mobile report to UK media, analysts and online influencers. Hotwire is targeting national, broadcast and regional, tech and lifestyle media, and according to billmonitor co-founder Stelios Koundouros, efforts to date “completely surpassed expectations from a PR point of view… raised the company profile and already helped open up a whole range of future opportunities.”

MUNICH—NEC Display Solutions, a leading manufacturer of visual display solutions, has appointed Lewis PR as lead agency to coordinate PR outreach across the EMEA region. NEC Display Solutions offers serves vertical markets, including digital/retail signage, hotels and restaurants, education, healthcare, transportation and airports, business conferencing and control room facilities. Lewis will design campaigns to support the corporate mantra, “Empowered by innovation.”

LONDON—Technology PR consultancy Wildfire PR has been selected by energy management technology company Navetas to manage its UK PR activity, following a competitive pitch. Wildfire will help raise awareness of Navetas among consumer and business-to-business audiences, positioning the company’s smart energy technologies as an innovative force for change in the domestic and commercial energy management space.

ACCRA—Airtel Ghana has appointed Donald Gwira as its new head of corporate communications and external affairs. He joins Airtel from Guinness Ghana Breweries, where he managed corporate communications.

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