EMEA News In Brief (December 4, 2011)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (December 4, 2011)

New people at Ketchum Pleon, Hotwire; new business at Revolver, Good Relations, Cirkle, Four; changes at Hopscotch, Seven.

Holmes Report

LONDON—Ketchum Pleon has added David Vindel as managing director of European technology. He will head the London-based technology practice and provide counsel to technology clients across Europe. Vindel joins Ketchum Pleon from Red Consultancy, where he was managing director of technology and a board member. Previously, he was at Band & Brown Communications.

LONDON—Larosco, the company behind relationship and referral marketing tool BongoMagic and provider of innovative relationship marketing technologies for businesses, has appointed digital PR agency Revolver to provide a comprehensive range of PR, communication and media outreach services to raise awareness of its advanced software system and service offering. In addition, leading wedding and formal wear software expert Xedo has enlisted Revolver to provide a range of key press and public relations services across the offline and digital spectrum.

LONDON—Hotwire has appointed two new directors to its UK management team. Marc Sparrow joins as a director in Hotwire’s technology division, reporting to Giles Peddy, acting managing director, after spending five years at GolinHarris. Peter Sigrist joins as a director to support the growth of Hotwire’s specialist digital team 33 Digital, reporting to Drew Benvie, group managing director of Hotwire UK. He worked previously at Fishburn Hedges.

PARIS—HDL, a subsidiary of French public relations firm Hopscotch that specializes in the financial services and real estate sector, has changed its name to become Hopscotch Capital.

LONDON—The Prince’s Countryside Fund has appointed Good Relations, part of the Bell Pottinger Group, to help increase awareness and recognition of its brand among consumers. Good Relations will provide strategic counsel, media relations and social media advice as support on promoting the Fund’s flagship event, National Countryside Week and assist with partnership development.

LONDON—Four Public Affairs has been appointed by Seven Capital to help deliver a communications campaign in relation to their proposed new development of a hotel on Great Eastern Street.

LONDON—Ferrero UK has retained Cirkle for trade PR. The firm will be providing support in all aspects of press office, media buying and business-to-business strategy.

LONDON—Digital content agency Seven has created a new mobile corporate communications app for iPad and android that customizes information according to user behavior. The new app aggregates existing business information from corporate websites, intranets and client extranets into a dynamic personalized format to boost engagement and save time for the user. Tracking the information users are reading frequently, the app presents up-to-date content that is most relevant.


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