EMEA News In Brief (July 9, 2012)
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Holmes Report
News and insights from the global PR industry

EMEA News In Brief (July 9, 2012)

New people at Ford, Citigroup, First House, College Hill, SCA, CitySavvy, Fenton; new business at Fishburn Hedges, Parker Wayne & Kent, and Atomic; plus more.

Holmes Report

COLOGNE—Frank Klaas (pictured) has joined Ford Motor Company as executive Director, Ford of Europe communications and public affairs. He joins from Jaguar Land Rover, where he was global head of communications, and will oversee product strategy, corporate communications and earned and social media initiatives, reporting to Mark Truby, vice president, Ford of Europe communications. Klaas has more than 25 years of journalism and automotive public relations experience and speaks English, German, French and Italian. Before joining JLR, he worked for General Motors’ Opel division, most recently as general director for Opel Communications in Europe.

LONDON—Jenny Grey has been appointed managing director, regional head of public affairs for Europe, Middle East and Africa at Citigroup. She will arrive later this year from the Cabinet Office, which she joined in July 2008 as director of communications, before taking up her present role of executive director for government communication.

OSLO—Morten Andreas Meyer has joined Norwegian corporate and financial communications specialist First House. Meyer joins from IBM, where he has held senior positions since 2006. A former Conservative Party politician, Meyer was State Secretary in the Ministry of Local Government & Regional Development, Minister of Labour & Administration and Minister of Modernisation. His private sector experience includes positions with Storebrand Bank, KPMG and PricewaterhouseCoopers.

LONDON—Former Brunswick director Tom Batchelar will join the corporate practice at College Hill, reporting to new managing partner Tim Fallon. Before joining Brunswick, Batchelar was a broadcast journalist, with 10 years of experience as a TV business news producer initially for Bloomberg Television before working with the BBC. He has worked with Thomson Reuters, National Grid, Sita UK, Renaissance Group and MFGlobal.

STOCKHOLM—SCA, a leading manufacturer of personal care products, has named Josephine Edwall-Bjorklund as its new senior vice president corporate communications. Edwall-Bjorklund is currently vice president communications at Ericsson Global Services and has been working for Ericsson since 1991. In her new role, she will be a member of SCA's corporate senior management team, reporting to CEO Jan Johansson.

LONDON—Fishburn Hedges has won a competitive pitch to work with the Health Foundation to review and update the charity’s corporate messaging. According to Helen Bradburn, director of public affairs and communications at the Health Foundation, said: “We were very impressed by Fishburn Hedges’ strong understanding of the environment in which we are communicating, and its methodical approach to the task.”

AMSTERDAM—CitySavvy, a pan-European financial and corporate communications agency, has added Raymond Salet as senior communications strategist. He will advise CitySavvy’s clients with special emphasis on crisis and transactions. Salet has served as director of corporate communications at SNSreal, head of media relations at Rabobank, head of press relations at the Ministry of Finance and head of press and public affairs at Amsterdam Exchange/Euronext Amsterdam.

LONDON—American public interest PR shop Fenton has named Noreena Hertz as chairman of its recently-established UK operations. Hertz is professor of globalisation, sustainability and finance at Duisenberg School of Finance, Amsterdam, and a fellow of the Judge Business School, University of Cambridge. Fenton opened a London office in January 2012 with Alison Lucas serving as director and is working for The Climate Group, the International Co-operative Alliance, and Bioregional.

PARIS—Hume Brophy, an independent public relations and public affairs agency with offices in Dublin, Brussels and London, is opening a new office in Paris to deliver public relations and public affairs services to the domestic French market as well as international companies and organizations. The operation is managed by Irish-French consultant Eva McKeown-Menseau who joined Hume Brophy’s Brussels office in 2011 and specialises in media relations, policy analysis and lobbying strategies.

LONDON—Atomic, a Grayling agency, has been appointed by London’s second largest quality minicab service, greentomatocars. Atomic will raise awareness of the environmentally friendly private hire company amongst consumer and business audiences.The firm will work across consumer, digital, social and corporate to bring to life greentomatocars’s position as an alternative private hire minicab service.

OXFORD—bottle is enhancing its PR and digital offerings with a full SEO service, which will include content optimization, link-building, pay-per-click, keyword research and web analytics. The SEO services will be offered to all existing and new clients via an agreement with web consultants Mark Stockley and Louisa Stockley, who will work as part of the Bottle team and also train existing staff members on the more technical aspects of SEO.

LONDON—Scout Media, publisher of a free guide dedicated to London’s social life, has recruited Parker Wayne & Kent Public Relations to provide strategic consultancy and media relations to promote the publication’s ad opportunities, pass-on potential and consumer appeal to brands and advertisers.

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