EMEA News in Brief (March 23, 2009)
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Holmes Report
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EMEA News in Brief (March 23, 2009)

Bell Pottinger North, part of the Chime public relations group, is expanding into Leeds by buying certain assets of Ptarmigan Consultants from administrators, plus new people at Resolute, and new business at Tonic Life.

Paul Holmes

LEEDS—Bell Pottinger North, part of the Chime public relations group, is expanding into Leeds by buying part of the business and certain assets of Ptarmigan Consultants from administrators for an undisclosed fee. Ptarmigan entered administration following the ill-health of its founder and managing director Gordon Forbes. The consultancy, which will continue to trade as Ptarmigan, will bolster Bell Pottinger North’s offering in the north of England and will work closely with existing teams in Manchester and Liverpool.

 

LONDON—Schwartz, an expert in herbs and spices, has appointed Tonic Life Communications to handle a U.K. health and wellness brief, part of a major new marketing campaign to promote the “secret of spices,” designed to drive consumer awareness and build excitement around the brand in the context of healthy eating. PR activity will include media education events, an extensive media relations program targeting consumer glossies, lifestyle publications, retail and trade magazines as well as radio and online.

 

LOINDON—Resolute Communications has expanded its medical communications team with two key hires. Euan Turner, formerly program director at Axon Communications, joins as account director with 10 years’ experience in managing integrated PR and medical education initiatives in fields including Alzheimer’s Disease, neuropathic pain, sexual health and dermatology. Senior Account Executive Liz Wyatt joins Resolute from De Facto, where she has experience in the biopharmaceutical, biomanufacturing healthcare IT and pharmaceutical sectors.

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