MADRID—Cohn & Wolfe has been appointed by Pfizer, a leading research-based pharmaceutical company, for communications support to revitalize its rheumatology brand portfolio in Spain. Cohn & Wolfe will work to strengthen Pfizer's position as a leader in research surrounding inflammatory diseases, and as a pioneer in the research and development field. Pfizer is seeking to increase visibility of Etanercept, a biological therapy used in the treatment of inflammatory diseases, by raising awareness of symptoms, providing instructions to detect early diagnosis and preparing the release of Pfizer’s new drug for rheumatoid arthritis.

LONDON—Grayling is expanding its sustainability practice, Future Planet, with the appointment of Michael Saxton, founder and CEO of the PR and marketing communications agencies Grappa and Greenpoint. Saxton brings with him senior consultant Rafal Kwiatkowski and a portfolio of clients in the clean-tech, retail and leisure sectors, including Xeros, Urban Land Institute and Savills. Saxton will join Grayling as a managing director on the agency’s UK and Ireland executive board with a specific remit to work with Grayling’s specialist energy and industry team to build its clean-tech portfolio.
 
LONDON—Lexis has won the European wide corporate brief for Coca-Cola Enterprises following a four-way pitch. The agency will work on a brief to raise awareness of the company’s corporate responsibility and sustainability activities. The assignment includes integrated on and offline media and digital channel support, as well as cross-European idea development. Lynda Redington, chief operations officer, will lead the account, reporting to Rosalie Hunt, director of external relations at Coca-Cola Enterprises.

PARIS—Fleishman-Hillard International Communications has appointed Pierre-Samuel Guedj to lead its Paris office. Ge will assume responsibility for the firm’s business in France and join Fleishman-Hillard’s EMEA management team. He joins from Publicis Consultants, where he worked on corporate communications, CSR and public affairs assignments. Earlier, he worked with Burson-Marsteller and GCI Moreau Lascombe.

LONDON—Bite has appointed JCPR's former head of talent, Kezia Anim-Addo, as senior account director in a strategic hire as it targets growth in the consumer space. Anim-Addo will provide consultancy on strategic consumer communications across Bite's current and future consumer client portfolio. Her experience includes work with clients such as Xbox, Heineken, Speedo, O2 and Oxfam.

LONDON—Fredericks Dairies, one of the UK’s largest independent ice cream manufacturers, has appointed Publicasity to increase its trade press presence and raise the profile of its portfolio of leading brands, which includes Cadbury, Britvic Soft Drinks, Vimto, Terry’s, Barratt, Lyles Golden Syrup and Del Monte.

LONDON—Former Weber Shandwick director Tali Kramer has joined College Hill's corporate practice as partner. Kramer leaves Weber Shandwick after 13 years, having originally joined as a graduate trainee rising to become a director and a senior member of its EMEA technology practice.

MUNICH—MC Services, an international investor relations and public relations consultancy, has named Andreas Burckhardt as executive director, corporate broking, expanding the firm’s IR offering to now include international investor access, financial transactions and investor roadshow management. Burckhardt was previously executive director, life sciences sector sales at WestLB, and before that worked as analyst and co-head of investment research and marketing at Deutsche Apotheker- und Ärztebank in Düsseldorf.

LONDON—Harvard PR, part of the Good Relations Group, has added two to its management team to bolster its capabilities in both digital and creative content. Lance Concannon joins as head of digital from Text 100, where he was the digital lead for the UK. Chris Ewens joins as head of campaigns and content from the Octopus Group where he ran programmes for Sony Playstation, SAP and Cisco.

LONDON—Whoosh PR has extended its PR agreement with mobile virtual network enabler Sisteer.