EMEA News in Brief (May 10, 2010)
Charting the future of public relations
Holmes Report

EMEA News in Brief (May 10, 2010)

Beattie Communications has launched an educational marketing and student recruitment agency, 11tenGroup; plus new people in new roles at Norske Skog, Setra and the Office for Metropolitan Architecture, and new business for Pelham Bell Pottinger.

Paul Holmes

LONDON—Beattie Communications has launched an educational marketing and student recruitment agency, 11tenGroup, that will spearhead international brand building and student recruitment for universities and colleges in the U.K. and around the world. The 20-strong team at 11ten is providing universities with traditional and digital PR and marketing services. Beattie has been active in the educational sector for over a decade, working for clients such as the University of St Andrews, Edinburgh Napier University and Dundee University.


MOSCOW—Lotta Löwhagen Lundberg has been appointed corporate communications and human resources director at Setra, one of Sweden’s largest wood products companies. Löwhagen Lundberg is currently public relations manager at Setra, responsible for overall internal and external communication.

LONDON—Pelham Bell Pottinger has been appointed by the European Alliance, a partnership between the four major European luxury goods associations: Altagamma (Italy), Comite Colbert (France), the Foro del Lujo Espanol (Spain) and Walpole (U.K.) to assist with promotion of the European luxury industry to a business and political audience. The team is led by Gavin Davis with Victoria Geoghegan and Charlie Harrison also working on the account.


OXENØEN—Carsten Dybevig has been appointed vice president corporate communication at Norske Skog. Dybevig has 11 years experience with the company, most recently as company secretary and financial manager at the companu’s headquarters. He also has broad political experience, having been a member of parliament for the Conservative Party from 2001 to 2004, and mayor of Halden from 1995 to 2001. He replaces Tom Bratlie, who leaves Norske Skog to become communications director of DNO International.


ROTTERDAM—Ben Weaver has been appointed to the new role of communications director at OMA (Office for Metropolitan Architecture), where he will take responsibility for marketing and communications worldwide. Weaver joins OMA in Rotterdam after 12 years in London as strategic marketing adviser to cultural organizations including Tate Modern, V&A, Arts Council England, the Design Museum, Serpentine Gallery and the Architecture Foundation. Weaver has also worked with high profile brands including Selfridges, Nokia, Starbucks, Channel 4 and Visit London.

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