EMEA News In Brief (May 2, 2011)
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Holmes Report
News and insights from the global PR industry

EMEA News In Brief (May 2, 2011)

Publicis sells Freud stake; new business for Grayling, Four, Diffusion, Scott Partnership and Komodo; new senior staff at OMV; new Croation partner for IPREX.

Holmes Report

LONDON—Publicis Groupe has agreed to sell its shares in UK public relations consultancy Freud Communications—plans covered in this publication in January—to the agency's founder and chairman, Matthew Freud. Since 2005, Publicis Groupe has owned a majority stake in the firm. Publicis will continue to provide clients in the UK and globally with the complete range of services in branding and public relations through agencies within its global PR network MSLGroup.

LONDON—Grayling has been appointed by ACE European Group, one of Europe’s leading insurance groups, to deliver a corporate PR and media relations programme targeting commercial and consumer audiences across five key territories: UK, France, Germany, Spain and Italy. Grayling’s specialist corporate and financial practice will lead the account. The brief includes raising brand awareness of ACE in Europe amongst clients and brokers with a view to increasing knowledge of ACE as a global insurer, in addition to building understanding of ACE’s breadth of capabilities and service offering.

VIENNA—Michaela Huber (pictured) has taken over responsibility for the management of corporate communications within European oil and gas giant OMV Aktiengesellschaft. She succeeds Andreas Rinofner, who is taking on a new management position at OMV. The corporate communications department includes media relations, internal communications, event management, sponsoring, online and corporate advertising & branding and public affairs. Huber has been at the company since 2008 and has been head of media relations since June 2009. Previously, she acted as spokeswoman for several ministers within Austria’s government.

ABU DHABI—Millennium & Copthorne hotels, one of the world’s largest hotel companies with more than 120 owned and managed hotels in 19 countries, has appointed Four Communications as its retained agency to develop the group’s corporate communications strategy and drive its PR programme across the Middle East and North Africa. Four will provide an active press office service, as well as develop strategies, policies and creative campaigns for Millennium & Copthorne’s corporate head office for the Middle East based in Abu Dhabi.

ZAGREB—Croatian communication management firm Madison Consulting has joined IPREX, a worldwide corporation of independent public relations and communication firms. Founded in 1999 and based in Zagreb, Madison offers a comprehensive range of services including corporate communication, media relations, social media, crisis communication, financial consulting, internal communication, public affairs and marketing communication. Clients include Adris Group, the City of Rijeka, Nestlé, dm-drogerie markt, Erste Bank, IKEA, Gigaset Communications and Saab-Gripen Aeronautics.

LONDON—Motors.co.uk, one of the UK’s leading used car search websites, has appointed Diffusion as its retained consumer PR agency. Diffusion has been selected to develop and implement an integrated communications strategy using both traditional media and social media channels. Key objectives of the campaign will include building brand awareness, amplifying a new TV advertising campaign and creating an online community around the Motors.co.uk brand.

CHESHIRE, UK—Life sciences and technology strategic communications agency The Scott Partnership has been appointed by Pennsylvania-based Greenphire, a clinical payment and communication technology company, to lead a PR campaign aimed at raising company and brand awareness.

LONDON—Berkshire-based online retailer, Familiar, has appointed consumer consultancy Komodo PR & Digital Communications to handle its PR account. Komodo’s brief is to help grow the first of its retail websites, I Like Chickens, a site dedicated to chicken-related homeware items ranging from soft furnishings, cookware to personal accessories.


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