EMEA News in Brief (May 25, 2010)
Charting the future of public relations
Holmes Report

EMEA News in Brief (May 25, 2010)

Inforpress has strengthened its institutional relations and lobbying division, Agenda Public Affairs, plus a new senior communications executive at Ratos and new business at College Hill.

Paul Holmes

MADRID—Inforpress has strengthened its institutional relations and lobbying division, Agenda Public Affairs. New public affairs director Esther Martín-Ortega was previously as a political consultant for agencies and industry associations, where she coordinated institutional relations and lobbying campaign programs for clients in various sectors.

STOCKHOLM—Emma Rheborg has been appointed head of corporate communications and investor relations at publicly-listed private equity company Ratos. Rheborg, who has been investment relations manager at Ratos since 2007, will have overall responsibility for information and investor relations when the current head of corporate communications, Clara Bolinder-Lundberg, takes on a new role with responsibility for the Ratos brand, corporate governance, and corporate responsibility.


LONDON—College Hill has been hired by betNOW, the mobile sports betting company, to focus on profile raising and media relations up to and beyond a fundraising. James Hogan will lead the account with support from Matthew Smallwood and Jamie Ramsay. Says betNOW chief executive Robert Urwin: “There are approximately as many text messages sent in the UK each month as there are people in the world; we want to tap into this huge market and utilize the convenience of text to make placing bets quick, simple and accessible to everyone over the age of 18. College Hill can help us achieve this.”

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