EMEA News In Brief (November 12, 2012)
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Holmes Report
News and insights from the global PR industry

EMEA News In Brief (November 12, 2012)

New business wins for Burson-Marsteller, Kaizo; new people in new roles at Prosek, Hume Brophy; new service offer from Roaring Mouse.

Holmes Report

LONDON—The Government of Iceland has brought in Burson-Marsteller UK for support on two key policy issues. Burson-Marsteller will work with the Ministries of Foreign Affairs, and Industries and Innovation, as well as the Icelandic Embassy in London. Iceland is currently negotiating with other European countries over fishing rights for the mackerel stock in the North Atlantic and the firm will also assist with communications surrounding the country’s management of the 2008 banking crisis.

LONDON—Connecticut-based public relations firm Prosek Partners has added Andrew Waterworth as managing director and head of the London office. Waterworth was formerly a managing director at FTI Consulting and head of its financial services practice. He is known for his high profile work recently on blue-chip accounts including Blackrock, Aviva Investors, BlueBay, iShares and AXA Investment Managers.

SHEFFIELD—Roaring Mouse, a technology PR agency, has launched a new range of fixed price PR packages to help businesses raise their profiles via traditional, online and social media. Each package starts with a solid campaign plan and content for communication across a range of media channels. Specific packages are available for businesses wanting to publicise their launch or latest innovation; highlight customer endorsement of their business and products; demonstrate thought leadership and vision; or produce online video content for use in communication campaigns.

LONDON--Kaizo has been appointed to launch Sphero, created by Orbotix, a robotic ball that can be controlled with a tilt, touch, or swing from smartphones and tablets.

LONDON—Hume Brophy has appointed Michael Brophy as group chairman. Until recently, Brophy was a chief executive at Independent News & Media, where he led the company's publishing, digital and printing operations across Northern Ireland. He has also edited the Irish Independent, The Evening Herald and was relaunch editor of the Irish Star. Founded by John Hume and Eoin Brophy in 2005, Hume Brophy has a team of over 60 consultants working in London, Brussels, Dublin and Paris.

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