LONDON—Publicasity has strengthened its consumer and lifestyle division with the appointment of Jennifer McEachern as account director, to work on a number of key accounts. McEachern has seven years of PR experience across a variety of sectors, with a focus on beauty, fashion and house wares. She joins from Fuel PR, where she lead accounts including Palmer’s, Pretty Polly, Oxy and Salter HoMedics. Prior to that, she worked at Th Gap, responsible for the Gap, Banana Republic and Old Navy fashion, jewellery, decor and beauty categories.
LONDON—Bell Pottinger Public Affairs has hired Paul Scaping as a Consultant. Scaping was parliamentary researcher to Liberal Democrat shadow chancellor Vince Cable's from May 2009 to August 2010. He co-ordinated the Liberal Democrats' budget response, advised Liberal Democrat MPs on the Finance Bill, and prepared economic policy briefing documents.
LONDON—Corporate and financial communications agency CitySavvy, has been retained by the Invesco Continental Europe unit of leading independent global asset manager Invesco, to advise on and manage public relations across key pan-European financial media and in key local markets. “We selected CitySavvy because of the firm’s combination of Continental European knowledge and financial services expertise,” says Carsten Majer, chief marketing officer, Invesco Continental Europe. The account will be led by managing director Ruth Reynolds and account manager Julian Rea.
LONDON—MirriAd, the market leader in digital product placement, has appointed College Hill for public relations and to raise its U.K. and international profile. MirriAd has just completed a successful fundraise in the U.K. adding Oxford Capital Partners and STV Group as new shareholders.