EMEA News in Brief (October 11, 2010)
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Holmes Report
News and insights from the global PR industry

EMEA News in Brief (October 11, 2010)

Emmett Harrison has been appointed SVP of corporate communications and sustainability for Swedish Match; plus new people in new roles at College Hill; new business successes for Ptarmigan Bell Pottinger, Firefly and M: Communications.

Holmes Report

STOCKHOLM—Emmett Harrison has been appointed senior vice president of corporate communications and sustainability for Swedish Match and continues to be responsible for the investor relations function. . He is also a member of the group management team. Harrison was most recently senior vice president of investor relations and corporate sustainability for Swedish Match  and has been with the company since 1990. In his new role, he reports to Lars Dahlgren, president and CEO. Henrik Brehmer, the previous senior vice president of corporate communications, is leaving Swedish Match.


LONDON—Leonid Fink has joined College Hill, working with the financial services and natural resources teams on managing and developing the company’s growing portfolio in Russia and the CIS. Fink has experience in financial communications, advising a variety of Russian and CIS clients—including MICEX Stock Exchange, RusHydro, Federal Grid Company, Acron, OGK-1 and OGK-2, Group DF, Kazakhmys and Kazkommertsbank—on transactions and wider communications issues. He last worked at Merlin, where he headed up the Russian desk. Earlier, he had a career in business journalism, spending more than 15 years at the BBC.


LONDON—The Money Shop, one of the U.K.’s leading instant cash providers, has appointed the sports marketing division of Leeds-based Ptarmigan Bell Pottinger to manage its expanding sports portfolio. The Money Shop’s support of sport includes its position as official sponsor of top snooker star Ronnie O’Sullivan, Wolverhampton Wanderers FC, Nottingham Forest FC and the Airwaves BMW British Touring Car Championship team. Ptarmigan Bell Pottinger will work closely with marketing director Andrew Bryan to drive brand awareness, engagement and advocacy, via media relations, social media and experiential campaigns.


LONDON—The healthcare team at M:Communications is advising Convergence Pharmaceuticals on its successful launch out of GlaxoSmithKline, providing strategic communications advice, media management, online communications and corporate branding.


LONDON—Firefly has been selected to serve as the lead international PR agency of record for IT services company Steria Group. Firefly will assume responsibility for driving Steria’s global communications strategy, working closely with Steria Group communications director Sally Robins. Firefly will deliver campaigns focused on Steria’s senior leadership, international growth strategy and IT service delivery model; as well as coordinate international PR efforts, working with in-country PR managers and agency teams in ten markets across Europe and India. Firefly is currently Steria’s U.K. public relations team of record and has served in this capacity for more than three years.


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