EMEA News In Brief (September 24, 2011)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (September 24, 2011)

New business for LVT, Brands2Life, F&H Porter Novelli, and Mi Liberty; new people at Fifa, Edelman and Bell Pottinger.

Holmes Report

BUNNIK—Harley-Davidson, the US motorcycle brand, has selected LVTPR as its new Benelux PR and social media partner. Harley-Davidson and LVTPR will work on the growth of the brand in the Benelux region, with a focus on addressing new target groups through new media relations and social media. According to Jarno Middelbosch, marketing manager Benelux, Denmark and Norway for Harley-Davidson: “In order to realize our strong growth ambitions, we were looking for a dynamic, innovative and future-oriented agency that serves all of the Benelux…. LVTPR surprised us with creative ideas and much enthusiasm for the Harley-Davidson brand.”

ZURICH—Walter De Gregorio is joining international football’s governing body FIFA as director of communications and public affairs. Nicolas Maingot, who had been acting director, will serve as his deputy. De Gregorio has worked as a journalist, a columnist, and in management positions for various national and international newspapers.

LONDON—mBlox, a global mobile consumer interaction and transaction company, has appointed Brands2Life to develop its brand positioning, create an international communications strategy, and manage public relations in five markets. Brands2Life is building an integrated marketing communications strategy across the UK, US, France, Spain and South America, to position mBlox as a strategic partner for consumer brands and their agencies developing mCommerce services. Brands2Life will work with its Oriella network partners to deliver the campaign.

LONDON—Edelman has named Dave Pinnington as head of digital health for Europe to lead the development of the firm’s digital healthcare offer. Previously, Pinnington worked as commercial director at Doctors.net.uk, one of the largest online community of doctors in the UK, where he developed a specialist understanding of using professional networks as a communication/marketing tool and to develop customer advocacy, profiling and understanding.

MUNICH—F & H Porter Novelli has been named European public relations lead for W.L. Gore & Associates, its Gore-Tex brand and Windstoper apparel. The firm will handle PR Germany, Austria and Switzerland, and will coordinate the company’s other European PR agencies.

LONDON—Bell Pottinger Public Affairs has hired James McLaughlin as an associate director. Formerly an account manager at Fleishman Hillard, McLaughlin also worked on the operation team of Boris Johnson’s mayoral campaign.

LONDON—Mi Liberty, a PR and marketing consultancy, has been selected by telecommunications IT solutions provider Teconotree to lead its global PR program following a successful project at Mobile World Congress 2011. The firm will promote the importance of personalized and streamlined customer care to telecoms operators and service providers and establish Tecnotree as an industry thought-leader ahead of and during Mobile World Congress 2012.

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