EMEA SABRE Awards: Practice Area Finalists, Part 2
Charting the future of public relations
Holmes Report
CEO

EMEA SABRE Awards: Practice Area Finalists, Part 2

Paul Holmes

MEDIA RELATIONS

CORPORATE MEDIA RELATIONS       

Britain Works Launch   

Microsoft UK with Edelman


Egg Money World MasterCard Launch   

Egg with Lansons Communications

Fabergè: A Jewellery Renaissance   

Fabergè with College Hill


Building Brand Equity Post Acquisition   

Randstad with Cubitt Consulting

Beating the Storm – Liberty Leads Market Breakthrough

Liberty Direct

 

Simply Mixing Water – Statkraft Opens the World’s First Osmotic Powerplant

Statkraft with Burson-Marsteller

 

NEW AND DIGITAL MEDIA       

Cadbury Cream Egg Twisted – Mission “G00 on the Loose”

Cadbury with Focus PR


Vodafone XX Real Time Top 40   

Vodafone U.K. with Shine Communications

Putting Social Media to Work   

IBM with Ketchum Pleon

The Prince's Rainforest Project   

The Prince's Rainforest Project with Cake


Find Your Keg   

Pivovary Staropramem with PR.Konektor

 


PRODUCT MEDIA RELATIONS       

Greek and Delicious   

Vivartia S.A. Bakery and Confectioner y Division with Advocate/Burson-Marsteller


Delivering on the Christmas Upturn   

Kelkoo with Brands2Life

The Flavour of a Tourism Destination. A New Museum Experience

Guinness Storehouse with Cohn & Wolfe


Do You Flip - Christmas 2009   

Flip Video with Kaizo PR


Lap of Honour   

The British Forces Foundation with Kavanagh Communications

 

EVENTS

PUBLICITY STUNT       

Launch of Call of Duty: Modern Warfare 2   

Activision with Frank PR

Gillette Phenomenal Tour   

Procter & Gamble Romania with Millenium Communications


Five Gum: Launch of the Russian Market

The Wrigley Company with PR Technologies Agency

Twix Tea Lady Tour   

Mars with Brando


Labradors' Parade Supporting Assistance Dogs Organizations

Kimberly-Clark, Velvet brand with Euro RSCG Sensors

 


SPECIAL EVENT       

UPS Fashion Contest 2008-2009   

UPS with Interel PR & PA


In the Night Garden   

Hasbro with Mason Williams Public Relations


The Never Ending Song   

Pizza Express with Unity

Sony Twilight Football   

Sony Europe with Immediate Future


Organizing the 2009 Eurovision Song Contest Press Center in Moscow

Channel One Russia with SPN Ogilvy

 

SPONSORSHIP       

Tusker Project Fame 3   

East African Breweries Limited with Ogilvy Public Relations Kenya

 

Koc Fest   

Koc Holding with Lobby PR

Standard Bank Trophy Tour 2009 Africa Cup of Nations (AFCON)

Standard Bank Africa with Magna Carta


A World Championship Filled with Energy   

Vattenfall Europe AG with Weber Shandwick

The Baltic Youth Philharmonic – An Orchestra Overcoming Borders in the Baltic

Nord Stream AG

 

 

TRADE SHOW       

Reaching Global CIOs   

BT Global Services with Fishburn Hedges


The Fremantle Press Breakfast at MIPCOM 2009   

FremantleMedia with Ogilvy PR London

Barbie 50th Anniversary at Nuremberg Toy Fair   

Mattel with Ogilvy PR London


Supporting the Boeing Company at the Dubai Air Show 2009   

The Boeing Company with Weber Shandwick

   
SPECIALIST AUDIENCE

MARKETING TO WOMEN       

Girls Day   

Royal Netherlands Navy with ACA/JES communicatie


Women's Day Events 2009   

Avon Bulgaria with All Channels Communication


Femtalent: Promotion of Equality of Opportunity   

Technology Parks Network of Catalonia with Grupo BPMO


Belgians Quit Smoking with the Help of Their GP

Pfizer with Ogilvy Public Relations Worldwide


Make Your Voice Heard   

Libresse with Prime PR

 

MARKETING TO YOUTH       

The Big Light Project – Switching Children to Low Energy Light Bulb Recycling

Recolight with Eloqui PR


LG Mobile Italian Cup Text Messaging   

LG with Text 100 Global Public Relations

Pringles Xtreme   

Procter & Gamble with Cohn & Wolfe


Skindividual   

Cancer Research with Unity

Planetàsio: The Climate Gymnasium   

Camara Municipal de Almada with Ipsis Consultores de Relacoès Publicas

 

MULTICULTURAL MARKETING       

In An Absolut World There Are No Labels

The Absolut Company with Jung


Muslim Women's Power List   

Equality and Human Rights Commission with Weber Shandwick

respect2009   

Presse-und Informationsamt der Bundesregierung with MEDIA CONSULTA Deutschland


Danube by Bike   

European Commission, DG Enlargement with MEDIA CONSULTA International Holding AG


Image as Workplace   

McDonald's with Prime PR

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