LONDON—U.K.-based communications holding company Engine has integrated three of its public relations business—multi-specialist Mandate, corporate and financial communications firm Hogarth, and financial services specialist Penrose—into a single company, MHP Communications. The new firm will have close to 160 employees and annual revenues of £17 million, enough to rank among the largest PR firms in the U.K. market.
Gay Collins, chief executive of Penrose, becomes executive chairman of MHP. Sacha Deshmukh, chief executive of Mandate becomes chief executive officer of MHP. Andrew Jaques, chief executive of Hogarth becomes chief executive of MHP Financial & Investor Communications.
Several partners at Penrose will all become managing directors of MHP and lead sector work: Andrew Nicolls, banking and capital markets; Shona Prendergast, private equity; Sally Todd, asset management; and Claire Burston, consumer financial services.
According to Collins: "MHP has been structured to take forward the heritage of Mandate, Hogarth and Penrose within a model that we believe will deliver even more for our current clients as well as future clients and our people." Adds Deshmukh: “MHP combines in-depth knowledge of the full range of audiences that matter to businesses and brands. From investors to consumers, from politicians to employees, from pressure groups to business partners, MHP understands those audiences and how to reach them.”
At the same time, Sir Brian Bender, who until 2009 was the permanent secretary of the U.K. Department for Business Innovation & Skills, is joining the new firm’s board of directors as a non-executive director.
The firm has also opened a new Brussels office. The company will be announcing its Brussels leadership team later in the year and MHP Brussels will be fully operational from 1 January 2011. The former Mandate offices in Edinburgh and Washington, D.C., also become MHP offices. MHP also has a project team developing plans to open MHP offices in other key global markets in 2011, with the initial focus being in Asia.