Entertainment PR Veteran Cowan Dies at
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Entertainment PR Veteran Cowan Dies at

Warren Cowan, co-founder of entertainment public relations powerhouse Rogers & Cowan public relations, has died aged 87. Cowan died last week at Cedars-Sinai Medical Center of cancer, which had been diagnosed three weeks earlier.

Paul Holmes

LOS ANGELES—Warren Cowan, co-founder of entertainment public relations powerhouse Rogers & Cowan public relations, has died aged 87. Cowan died last week at Cedars-Sinai Medical Center of cancer, which had been diagnosed three weeks earlier.

 

Cowan began moonlighting as a Hollywood publicist while attending UCLA in the early 1940s, Cowan joined an entertainment publicity firm run by Henry Rogers in 1945, after serving in the Army. Five years later, the two became partners and launched Rogers & Cowan, which went on to become the largest entertainment public relations specialist in the world.

 

Over the course of his career, Cowan represented Hollywood giants including Kirk Douglas, Frank Sinatra, Tony Curtis, Lucille Ball, Judy Garland, Steve McQueen, Natalie Wood, Cary Grant, Audrey Hepburn and the Doors. He also ran what is generally considered to be the first PR campaign focused on winning an Academy Award for a client, on behalf of Joan Crawford’s role in Mildred Pierce.

 

Rogers & Cowan was sold to a

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