WASHINGTON, D.C.—The Pulmonary Hypertension Association has hired Environics Communications to provide national and local grassroots public relations to help raise awareness of this rare blood vessel disorder and assist PHA with providing hope and support for those living with the disease.
Environics' PR program, developed in conjunction with PHA's in-house team, will assist with grassroots PR training, strategy and implementation. PHA has a well-established roster of grassroots community advocates, including patients and health care professionals nationwide. Environics also will support PHA's communications efforts during Pulmonary Hypertension Awareness Month in November.
Approximately 100,000 people in the U.S. are known to have pulmonary hypertension, in which the pressure in the pulmonary artery (the blood vessel that leads from the heart to the lungs) rises above normal levels and may become life threatening. Pulmonary hypertension is frequently undiagnosed or misdiagnosed and by the time it is accurately recognized and treatment is initiated, the condition has often progressed significantly.
"Environics showed a strong track record of working with health care organizations on awareness campaigns at both a national and local level,” says Rino Aldrighetti, president and CEO of PHA. "The agency will be instrumental in helping us enhance our existing community outreach efforts and communications program to raise awareness among pulmonary hypertension patients and the medical community.”