NEW YORK—Jon Coifman, a veteran communications strategist with expertise in the environmental and clean technology sector, has joined The PR Consulting Group as managing director. Coifman, who has developed communications programs for a broad range of corporate, non-profit and government partners, is named managing director for environment & clean technology at the firm.
Coifman joins PRCG from Waggener Edstrom Worldwide, where he headed the energy and environment group and helped launch the company’s social innovation practice. Prior to that, he was global media director at Natural Resources Defense Council, one of the country’s leading energy and environmental organizations.
“The frontiers of clean technology are moving farther and faster than anyone imagined, but so is the competition. That puts a huge premium on effective communication,” Coifman says. “Along with customer and investor relations, policy and public perception are critical for clean tech companies. That means constant, 360-degree engagement, and genuine two-way dialogue. It’s our job to help clients navigate this uniquely complex landscape.”
At PRCG, Coifman will work with a variety of business and non-commercial organizations to create initiatives on energy efficiency and renewables, organization branding, carbon policy, and sustainable business. He will also act in the firm’s crisis and litigation communications practices.