European News in Brief (January 14, 2008)
Charting the future of public relations
Holmes Report

European News in Brief (January 14, 2008)

New coporate communications executives at Wärtsilä and Cision; new accounts at Citigate Dewe Rogerson, Axicom, and Lewis, and a new finance director at Four.

Paul Holmes

HELSINKI—Atte Palomäki has been appointed group vice president of corporate communications at Wärtsilä Corporation, which supplies engines and power systems to the marine industry. Palomäki becomes a member of the Wärtsilä board of management and reports to Ole Johansson, president and CEO, responsible for helping the company integrate its global corporate communications, brand management, marketing communications and investor relations. He was previously group chief press officer for Nordea Bank and worked in journalism both in broadcast and print media.

LONDON—Citigate Dewe Rogerson has been appointed as international financial communications adviser to the IPO of Danish energy company, DONG. CDR will advise on international communications strategy, investor relations and media relations as the Danish state sells about 28 percent of the company, the first major European IPO to be announced for 2008. The CDR team will be lead by directors Andrew Hey and Toby Moore.

STOCKHOLM—Cision, parent company of Bacon’s and other software and information services for the public relations industry, has appointed Annika Ferm senior vice president of corporate communications. Ferm was most recently head of marketing and communications at OMX Nordic Exchange.

LONDON—European technology PR agency network AxiCom has been awarded the U.K. account for LaCie, a leading manufacturer of computer peripherals for Windows, Apple and Linux users.  AxiCom will manage a public relations program in the U.K. designed to generate excitement and boost consumer awareness of LaCie and its product range. AxiCom will drive a news agenda and products review program and look to widen the scope of the company’s media attention and coverage.

LONDON—Four Communications Group has hired Marc Hilbourne as its new finance director. He joins after significant experience in the media sector, having spent three years working in the U.K. television industry as the finance director of an independent production and distribution company.

LONDON—Lewis PR has been appointed by AIM-listed IT skills provider InterQuest to handle its public relations in the U.K. The recruitment company, specializing in the provision of IT contractors, permanent staff and executive search and selection, works with a number of blue-chip retailers, including Carphone Warehouse, Kingfisher Group, Dixons, McDonalds, Harrods, Sainsbury’s and the John Lewis Partnership. Lewis will focus on formulating a strategy for InterQuest to reach target audiences, including business decision makers and IT recruiters.

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