LONDON—Business and technology consultancy Detica has appointed Porter Novelli to handle its U.K. public relations activity, following a five agency pitch in June. Porter Novelli will deliver a thought leadership and media relations programme for the consultancy in the U.K. The account will be led by Porter Novelli director, Keith Taylor. According to David Porter, head of strategic communications at Detica: “Detica has ambitious growth plans in the UK and the US, and thought leadership positioning will play a key part in helping us to achieve this. Porter Novelli’s understanding of our business and its refreshing, creative approach made it the top choice to help us achieve our goals.”
LONDON—GCI London has named Brooke Schiller Clarke as commercial director. Clarke brings corporate, brand and social marketing communication expertise and will assume key client and agency management responsibilities, reporting to Mark Cater, GCI London chief executive and serving as a member of the UK leadership team. Clarke joins from Ketchum where as practice group director she led the agency’s work on behalf of the World Economic Forum, Towers Perrin, Baxter Healthcare and several P&G assignments. Before coming to the U.K. in 2001, Clarke was a partner and senior VP in Fleishman-Hillard’s New York office.
MUNICH—Christian Kroos has been named head of external communications at Allianz SE, with responsibility for media relations, financial commu¬nications, corporate affairs and issues management. He will report to Emilio Galli-Zugaro, head of group communications and succeeds David Waller who is leaving the company. Kroos was previously an indepen¬dent communications consultant.
WIESBADEN—MusicMakesFriends, a European music-driven community has commissioned Fink & Fuchs to handle co-ordination of its European public relations and PR activities in Germany, Austria, Switzerland and Luxembourg. MusicMakesFriends launched its free service on July 21 in four languages: German, English, French and Spanish.
PARIS—French energy company Total has named Isabelle Desmet to lead the group’s media relations. Desmet joins Total from EADS where she was corporate com¬munications director for France. Earlier, she held media relations positions with Remy Cointreau, Seagram Universal, BMW France, and Glaxo Smithkline.