European News in Brief (September 29, 2008)
Charting the future of public relations
Holmes Report

European News in Brief (September 29, 2008)

Shine Communications has named Scott Williams as its new head of digital, plius a new corporate communications chief at Infineon and a new account at Harvard.

Paul Holmes

LONDON—Shine Communications has appointed Scott Williams as its new head of digital. Williams joins following a five year stint at Google, most recently as the company’s Senior industry head for media and entertainment. He will report into Shine director Chris McCafferty, former European corporate communications director at MySpace and will focus on developing digital content and search strategies for new and existing clients.


NEUBIBERG—Semiconductor company Infineon Technologies has named Ralph Driever to take over as head of corporate communications. Driever began his career at Bertelsmann where, after working in a variety of posts, he took charge of communications at the printing and publishing house Gruner + Jahr. He later moved to strategy consultants Roland Berger, where he headed up marketing and corporate communications, before joining Degussa as head of corporate communications


LONDON—Harvard PR has been selected by mobile technology company Valimo to act as its retained public relations agency in the U.K. Harvard will provide a media and analyst relations campaign aimed at raising the profile of Valimo with its key target markets—mobile operators and financial organizations—and positioning the company as a leader in the mobile sector. Valimo has achieved widespread exposure in its native

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