Exposure CEO Raoul Shah on how a UK firm can succeed in the US
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Exposure CEO Raoul Shah on how a UK firm can succeed in the US

Exposure is one of the few UK consumer firms to thrive in the US. In this interview, CEO Raoul Shah explains the key factors behind his agency's success in crossing the Atlantic, looking at such areas as anchor clients, the willingness to bear losses, the staffing mix, and the importance of networking.

Arun Sudhaman

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