ST. LOUIS, July 9—Fleishman-Hillard is the world’s largest public relations firm, with revenues last year of $342 million, but $266 million of that comes from the firm’s U.S. operations, so international growth is a priority. This week the firm moved to strengthen its overseas business with a series of appointments, naming a new head for its expanding European technology practice and new leaders in France and the Asia-Pacific region.
Six months after acquiring Herald Communications to strengthen its tech practice in Europe, F-H has named agency veteran Pam Miracle to lead the practice in Europe. Miracle, a senior vice president and senior partner, was most recently head Asia-Pacific. In her new role she will report to Jack Modzelewski, president and chief operating officer for Europe.
According to agency chairman and CEO John Graham, “Fleishman-Hillard is the technology communications leader in the U.S., and we are fill committed to extending that leadership to Europe. Pam is uniquely qualified for this task, bringing to the assignment solid experience in information technology, international experience in both Europe and Asia, and a track record for building business.”
Miracle joined F-H in 1996 to head the firm’s San Francisco technology practice and later transferred to the Asia-Pacific to build the F-H brand there. Her former position will be filled by Lynne Anne Stevenson, managing director of the firm’s Hong Kong office, who will also continue in that role until a replacement can be found.
In a related move, F-H named Chrstine Chauvet president and director general of the firm’s French operations. Chauvet, formerly French state secretary for foreign trade and director general of Centre Francais du Commerce Exterieur, the national foreign trade bureau, joined F-H earlier this year. She will be charged with raising the agency’s profile in the French market.
Graham points out that as recently as 1995, the firm’s overseas operations contributed only about 5 percent of revenues. That number was 16 percent in 1999, and last years it was 29 percent—still less than many of its competitors, but a distinct improvement.