NEW YORK—Financial Dynamics has named Patrick Keough as senior vice president and head of the firm’s new business services division. He will oversee the coordination of innovative programs that enhance the firm’s service offerings, provide the highest level of client service and ensure optimal use of staff resources on a network-wide basis.
Keogh previously held senior management positions at WPP, McCann Erickson, and a number of other major companies. He has been global account director for international accounts including Exxon Mobil and Samsung, overseeing multiple geographically-dispersed teams. He also held senior management responsibilities on account teams for GM and Johnson & Johnson.
The business services group will work closely with the firm’s executive board, board of directors and senior staff to provide a layer of oversight and support that ensures the forward progress of several key firm initiatives, including coordination of business development efforts and collaboration network-wide, creation of new client service initiatives and personal development opportunities within the firm.