WASHINGTON, D.C.— The Federalist Group, the government affairs firm acquired by Ogilvy Public Relations Worldwide two years ago, is changing its name to Ogilvy Government Relations. The firm says new name will more accurately represent its expanding business and the evolution it has made into a larger, more bipartisan firm since being acquired.
“The nature and practice of lobbying has evolved significantly,” says Stewart Hall, founder and managing director of Ogilvy Government Relations. “We must now build consensus in Congress through totally integrated campaigns that include broader communications media. The change to Ogilvy Government Relations and move across town to join our colleagues is an important step in continuing to strengthen our business both here in Washington and globally.”
The leadership of Ogilvy Government Relations, in addition to Hall, includes Wayne Berman, a former political appointee under the first President Bush; former U.S. Representative Chris John (D-La.) and his chief of staff Gordon Taylor; John Green, former executive director of the New Republican Majority Fund; Drew Maloney, former legislative director for the majority whip during the Republican control of the House; Andrew Rosenberg, who previously worked with the Senate Health, Education, Labor and Pensions Committee with Senator Edward Kennedy (D-Mass.); Moses Mercado, former deputy executive director at the Democratic National Committee; and Tom Herbert, former deputy under secretary for Natural Resources and Environment at the USDA during the Clinton Administration.
“We believe that an effective advocacy campaign must unite the disciplines of direct lobbying with earned and paid media, messaging, polling and digital influence into a single powerful team where each element supports and augments the effectiveness of the other,” says Robert Mathias, managing director of Ogilvy PR’s Washington office.