GLENDALE, CA—DreamWorks Animation SKG has officially confirmed that GCI Group president and chief executive Bob Feldman will join the company as head of corporate communications. Feldman led GCI, which recently was acquired by WPP Group, for nearly eight years.
DreamWorks Animation SKG was recently spun off as a publicly traded company listed on the New York Stock Exchange from the private company DreamWorks SKG. Feldman will report to Jeffrey Katzenberg and Ann Daly, the company’s chief executive and chief operating officers.
He will be responsible for the development and implementation of all DreamWorks Animation communications programs and, as a member of the senior management team, will participate in setting the strategic direction for corporate image and consumer branding initiatives.
“Bob’s expertise in public relations, experience with a broad mix of Fortune 500 companies, and strength in management all combined to make him a great choice for us,” says Katzenberg. “We’re a new company with an exciting future, and we’re thrilled to have Bob on our team.”
Before GCI, Feldman was previously with Ketchum and Burson-Marsteller. He has counseled a broad range of companies including Intel, Sony Ericsson, Visa, Lowe’s, Dell, Universal Studios Florida and FedEx. Feldman and his family will relocate to the Los Angeles area from his native New York City.
“This is a uniquely exciting and compelling opportunity,” said Feldman. “DreamWorks Animation has quickly established itself as a leader in CG films and the company is led by a very impressive management team. The chance to be a part of that team, and to help create an enduring brand recognized for technological and creative leadership, was too good an opportunity to pass up.
“GCI Group is in great shape and I couldn’t be more delighted that Jeff Hunt is taking over as CEO. He is a unique and remarkable talent. In the nearly five years he has been with GCI, he has distinguished himself in every way and he has earned the respect and affection of clients and GCI staff worldwide.”
Heyman Associates, New York, handled the search.