FH Boomer Group to Represent Red Hat Society
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FH Boomer Group to Represent Red Hat Society

FH Boom, the marketing-to-boomer practice group of Fleishman-Hillard, has been retained by The Red Hat Society, a leading global network for “empowered, fun-loving, like-minded women” approaching 50 and beyond.

Paul Holmes

WASHINGTON, D.C.—FH Boom, the marketing-to-boomer practice group of Fleishman-Hillard, has been retained by The Red Hat Society, a leading global network for “empowered, fun-loving, like-minded women” approaching 50 and beyond, to guide the group in managing its rapid growth through new communications platforms.

“Given the enormous size of the baby boomer demographic and the fact that women influence over 80 percent of the generation’s $2.1 trillion in spending power, we are delighted to tap FH Boom’s expert guidance as we look towards the future,” says Red Hat Society CEO Debra Granich.

Founded one year ago, FH Boom is is co-chaired by Carol Orsborn and Eileen Marcus,

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