LONDON—International financial and corporate communications specialist Financial Dynamics has launched a joint venture with Vaishnavi Corporate Communications, one of the leading independent public relations firms in India.
The partnership will enable both companies to benefit from the growing demand for communications consultancy resulting from the huge growth in trade between India and the West and the trend for major Indian companies to access the capital markets of Europe and North America.
The agreement, which follows a close working relationship between the two consultancies over the last 18 months, will enable FD and Vaishnavi to serve clients requiring support outside their domestic markets, and to target new business.
Vaishnavi was formed in 2001 by Nira Radia, its managing director, and has grown to become one of the country’s biggest agencies, employing 250 staff in seven offices in key business centres throughout India. The firm’s client list boasts some of the country’s most prestigious businesses including the giant Tata Group, The Himalaya Drug Company and the Channel V TV company.
Financial Dynamics, headquartered in London and New York, is independently owned following a management buy-out in July 2003, and employs 300 professional staff and advises more than 400 clients in its offices in Europe, North America and the Middle East. Services include financial communications, investor relations, crisis and issues management, public affairs and corporate, business-to-business and consumer communications. The consultancy is also a market leader in M&A advisory work.
Says FD chief executive Charles Watson, ““India represents a massive opportunity for FD. We’ve seen the potential first-hand having worked closely with an increasing number of Indian companies in Europe and North America during the last few years as their business strategies become more global.”