Fineman Adds Multicultural, Branding, Issues Work
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Fineman Adds Multicultural, Branding, Issues Work

Fineman PR has added Sierra Summits Skin Products in its brand PR practice; Xoom Corporation in its Latino and multicultural division; and new issues management clients include The Cheesecake Factory, University of California at Santa Cruz, The Summit Lighthouse, and Empire Academy.

Paul Holmes

SAN FRANCISCO—Fineman PR has added Sierra Summits Skin Products in its brand PR practice; Xoom Corporation in its Latino and multicultural division; and new issues management clients include The Cheesecake Factory, University of California at Santa Cruz, The Summit Lighthouse, and Empire Academy.

 

For Sierra Summits Skin Products, Fineman PR is conducting a Brand PR program to help generate awareness and stimulate demand for the company’s flagship product, Sierra Summits High Altitude Adventure Sunblock. Xoom, an Internet-based global money transfer company, retained the agency to publicize its partnership with a major Mexican bank that will help expand Xoom’s services to

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