CALABASAS HILLS, CA—Entertainment software company THQ has hired Bob Finlayson as vice president of corporate communications. Finlayson comes to THQ from Burson-Marsteller, where he served as president and CEO of the Northern California regiion.
Finlayson has managed key accounts in interactive entertainment and consumer electronics, including Microsoft and Sony Consumer Electronics. Prior to Burson-Marsteller, he served as an executive vice president of the Los Angeles office of Edelman Public Relations Worldwide, where he was responsible for providing strategic counsel and implementing public relations programs for both Microsoft’s Xbox and MSN divisions.
“With THQ’s growing position in the video game industry, we’re delighted to have Bob join our management team and put his industry expertise to work for us,” says Peter Dille, senior vice president of worldwide marketing. “As THQ continues to expand its business both domestically and internationally, Bob’s public relations experience will be invaluable in shaping our corporate communications strategies.”