WASHINGTON, D.C.—Fleishman-Hillard International Communications has merged its VOX Global Mandate unit—which includes the operations of its GMMB, Mercury Public Affairs subsidiaries—with Hoopes Strategies, a Washington-based public affairs firm.
The combined entity will operate as VOX Global Mandate, and will be managed by Robert Hoopes, who will serve as the firm’s president. Hoopes is an expert on issue advocacy, media relations, and grassroots organizing. Before starting his own firm, he served as a senior managing director at Powell Tate/Weber Shandwick and worked in-house at MCI, where he managed grassroots advocacy programs.
VOX was created to offer corporations, trade associations, and other groups a bi-partisan approach to issues advocacy at the local, state, and national levels and campaign techniques that have proven successful on the American political stage, including polling; opposition/opinion research; direct mail and digital communications; grassroots mobilization; media and community relations; and issues advertising.
According to Hoopes, “VOX represents a unique opportunity to engage our global public affairs and campaign resources to provide clients what they value most: winning.”
VOX has been expanding its footprint beyond its Washington, D.C., headquarters, with a major office in London, and recently opened operations in Tokyo, Los Angeles, San Antonio, Oklahoma City, Topeka, Little Rock, St. Louis, Springfield, Indianapolis, Chicago, Lansing, and Atlanta. Clients include a major telecommunications company, defense contractors, major sports organizations, financial service providers, and trade associations.
Hoopes has been active in electoral politics for over 20 years, having worked for Senator Joseph Biden during his first run for President in 1987. He later joined the senator in Washington and also worked for Senators Chris Dodd and Alan Dixon. He also provides political commentary for Fox News, NPR, MSNBC, and BBC World News Radio and Television.
Other recent VOX hires include senior vice president Ken Lisaius, who most recently served as special assistant to President George W. Bush and as deputy White House press secretary; Kelley Gannon, who has served as strategic counselor and advisor to executives at the National Association of Chain Drug Stores, MCI, Cable & Wireless, and the American Gaming Association; Chris Matthews, who was director of communications for Senator Gordon H. Smith (R-Ore.).