ST. LOUIS and BOSTON—Omnicom-owned public relations firms Fleishman-Hillard International Communications and cause branding specialist Cone have formed a strategic alliance designed to enhance each agency’s delivery of integrated solutions to existing and potential clients.
The alliance provides Cone with access to Fleishman-Hillard’s global network of 80 offices in 25 countries to service Cone clients. Fleishman-Hillard will be able to integrate with Cone’s cause branding and corporate responsibility services to deliver customized programs for clients. In other practice areas, each agency will also have access to the full capabilities of the other when useful to supplement client programs.
“Cone was among the first to focus on the strategy of cause branding in the 1990s and in recent years has been recognized as one of the leading agencies in corporate responsibility services as well,” says Dave Senay, president and CEO of Fleishman-Hillard. “This alliance re-affirms our commitment to enhancing the services we already provide through an expanded set of offerings. It also provides exciting opportunities for joint development of new products.”
Under the terms of the alliance, each agency remains independent, yet offers multinational and country-specific companies and organizations access to seamless agency teams that can customize strategies, programs, and partnerships to meet the varied cultural and social needs of different regions, and provide on-the-ground implementation.