ST. LOUIS—Fleishman-Hillard International Communications has entered into a strategic partnership with Contagious Communications, a leading UK-based marketing trends and insights consultancy.

As part of the partnership, Fleishman-Hillard gains access to continual feeds of exclusive original content, bolstering the firm's access to and involvement in creative leadership and innovation. Contagious delivers original and curated content, focusing on the intersection of marketing, communication, technology and consumer culture.

The multiyear agreement with Contagious will also give Fleishman-Hillard access to consulting services, original sector and industry-specific content generation, trend tracking, and targeted client-centric project work.

According to Dave Senay, president and CEO of Fleishman-Hillard: "Our clients' worlds are more complex and demanding than ever before. Contagious will work with us to offer those clients breakthrough information, insights and inspiration that will help us deliver measurable impact on their performance."

In addition to the strategic partnership, Fleishman-Hillard has become the exclusive partner of Contagious' inaugural Most Contagious event, to be held at Kings Place in London later this year.