ST. LOUIS—The Secretariat for Social Communication of the Presidency of Brazil has formally selected CDN Comunicação Corporativa and Fleishman-Hillard as the communication agencies to promote Brazil internationally, with an annual budget of approximately $ 6.5 million, following a bidding process that lasted more than a year.
According to Ottoni Femandes Junior, executive secretary of SECOM: “A long-term project is necessary in order to work effectively on the business opportunities that the country offers and demonstrate the advantages of investing in Brazil in order to attract more foreign investment.” Fernandes says the idea of hiring an agency to provide support in developing international relationships was a response to the need for changing the image that some international media outlets currently have of Brazil.
The one-year contract, which can be extended for up to 60 months, will provide a communications structure in both Brazil and abroad that will serve the North American, European, and Asian markets. According to SECOM, the assignment will be focused on promoting Brazil’s “great potential” among businesses, investors, and opinion leaders. The agencies of record will work with their network of offices located in regions of interest to Brazil.
Founded in 1987, CDN is one of the leading public relation agencies in Brazil and provides strategic planning, media relations and media analysis, internet communications, government and investor relations, opinion surveys, corporate events and videos to more than 70 clients from offices in São Paulo, Rio de Janeiro, Brasília and Porto Alegre.