WASHINGTON, D.C.—Fleishman-Hillard today launched a new healthcare public affairs business, called Fleishman-Hillard Health Solutions Navigator, to offer clients targeted expertise at the intersection of health issues and public affairs. The new unit combines the agency’s existing healthcare and public affairs services with the expertise of several individuals who have helped shape healthcare public policy.
“American healthcare is being fundamentally altered on all fronts,” says John Graham, chairman and CEO of Fleishman-Hillard. “With Health Solutions Navigator, Fleishman-Hillard becomes the first communications firm to integrate in-depth knowledge of the complex intersection between health and public affairs with the full range of communications services needed to motivate change and inspire action in government leaders and the American public.”
The new group will offer clients one stop access to strategic counsel—including regulatory and policy communications, reimbursement consulting, and media and government relations—public opinion research, grassroots and coalition development, corporate and cause partnerships, issue advertising, and large scale public education programs.
It will be headquartered in Washington, D.C., with offices in New York, Philadelphia, and San Francisco, and will be led by Anne Woodbury and Dr. Sharad Mansukani. Woodbury most recently served as chief health advocate for the Center for Health Transformation, which she helped launch with former Speaker Newt Gingrich. Mansukani served as senior adviser and medical officer at the Center for Medicare and Medicaid Services within the U.S. Department of Health and Human Services.
They will draw on the expertise on FH international advisory board members Dr. Louis Sullivan, Dr. David Kessler, and former Speaker Gingrich.