ST. LOUIS—Fleishman-Hillard has realigned its management structure in a move president and chief executive Dave Senay said was designed to strengthen the delivery of best practices and communications consulting services to clients, establish thought leadership in digital communications, and position the firm for further growth.
Peter Verrengia, who has been regional president for the firm’s East region and managing partner of Communications Consulting Worldwide, the firm’s multidisciplinary global consulting business, has been named president of CCW, which offers a diagnostic and predictive public relations measurement and evaluation system.
“Under Peter’s leadership, CCW has grown impressively by providing the highest-level of communications consulting to clients worldwide,” says Senay. “Having Peter concentrate on CCW will only accelerate its growth, helping to attract top talent and new agency partners in a host of traditional public relations areas and adjacent industries.”
In addition to his CCW role, Verrengia continues as a member of the office of the chairman and reports to Senay.
Curt Kundred, regional president for the West region, has also assumed Verrengia’s responsibilities for the East region, which includes the Fleishman-Hillard operations in New York City, Boston, and now Cleveland. Kundred also assumes responsibility as regional president for the Fleishman-Hillard operations in Canada.
Lynne Anne Davis, regional director for Asia Pacific, has become regional president for the region, including the company’s expansion in India. Davis will continue to report to Bill Anderson, vice chairman for operations.
Kevin Bell, regional director for London, Edinburgh, and South Africa, has become regional president for the U.K., Africa, and the Middle East. John Saunders, regional director of Ireland and continental Europe, has become regional president of those regions as well as for Fleishman-Hillard’s expansion in Moscow and Eurasia. Guillaume Herbette, chief operating officer for EMEA, has been named to the new position of managing director of global standards.
Rissig Licha, regional director for Latin America, has been named regional president for Latin America. He will continue to report to Paul Johnson, vice chairman for strategic growth and president of global public affairs.
Martha Boudreau has been named regional director for Fleishman-Hillard Washington, D.C., and the the firm’s Vox Global Mandate public affairs business. Nancy Seliger has been appointed regional director for all Fleishman-Hillard operations in New York City and Boston. Susan Veidt has been named regional director for Fleishman-Hillard offices in St. Louis, Chicago, Kansas City, and Minneapolis/St. Paul. And Kelly McGinnis, who was general manager of Fleishman-Hillard San Francisco, has taken on a significant client service role for the firm. Steve Astle and Kristen Lark have been named general manager and deputy general manager, respectively, of Fleishman-Hillard San Francisco.
David Wickenden has been assigned to the newly created post of managing director, digital integration. In this role he assumes the additional responsibilities of driving the global integration of interactive strategy and services throughout the company.
Janise Murphy, regional president for the Southwest region has taken on active responsibility for global expansion of the firm’s BlueCurrent subsidiary, based in Dallas and with offices in New York, and Tokyo. Key expansion areas include major markets in the U.S., Latin America, Europe, and Asia Pacific.
Jonella Donius, who is currently responsible for business application systems and knowledge management, has been named chief information officer. And Ruth Kim will join Fleishman-Hillard as senior vice president, partner, and general counsel. Kim was previously general counsel, vice president, and secretary of Valitas Health Services.
“We are fortunate to have a deep pool of experienced managers,” says Senay. “These moves reflect the growing globalization of our business and the transformation of our industry around integrated communications and mass customization, with digital communications as a catalyst. These new assignments recognize the broad abilities and achievements of many individuals, and position them to contribute more to our clients and our organization.”