SAN FRANCISCO—Visa USA has selected Fleishman-Hillard as its agency of record, just 18 months after Golin/Harris International won a highly competitive pitch for the business. Golin will continue to work on select projects for the financial services company.
Just weeks after Golin won the account, then-head of communications Barie Carmichael left Visa for a position on the agency side of the business and was replaced by Doug Michaelman, who had previously led the west coast operations of Fleishman-Hillard. He initiated a review in which Fleishman and Golin competed, along with Burson-Marsteller.
According to Fleishman’s San Francisco general manager Curt Kundred, the firm will be handling corporate work, reaching out to the company’s stakeholders—including merchants and consumers—and some public affairs projects also. The account will be led by Kelly McGinnis and Ed Pressberg and based in the San Francisco office, although offices in New York and Chicago are expected to contribute to the account.
Golin/Harris chief executive Fred Cook said the firm was proud of the work it had done for Visa over the past year and a half “and we are pleased that we will be continuing to work with the Visa team on some very strategic areas.”