Global PR Summit 2015
The most important event in the global communications world’s calendar.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Fleishman-Hillard has been called in to support Porter-Novelli's global HP work, after a major reshuffle of the tech giant's PR agency relationships.
Arun Sudhaman 20 Nov 2012 // 12:00AM GMT
PALO ALTO--Fleishman-Hillard has been called in to support Porter-Novelli's global HP work, after a major reshuffle of the tech giant's PR agency relationships.
The agency overhaul, examined earlier this year by the Holmes Report, saw Porter-Novelli awarded the global PR mandate for HP's newly-merged PC (PSG) and printer (IPG) units.
The agency has enlisted Omnicom sibling Fleishman-Hillard to help it service the multimillion dollar account in countries where it does not have a strong branded presence or effective affiliate.
Major markets where Fleishman has stepped up are understood to include China (a major focus for HP's marketing activity), Russia, Poland and South Africa.
The move is not the first time that Omnicom's PR agencies have collaborated on a major global account. Philips, for example, is serviced by the OneVoice combination of Ketchum and Fleishman-Hillard; while Ketchum's lucrative Russia business is run through an Omnicom consortium that includes Gplus and Portland.
In China, the PSG business was previously handled by Edelman, which oversaw the bulk of HP's PC unit PR business before the reshuffle. In addition, Edelman held IPG PR duties in EMEA.
That situation has now fundamentally changed, allowing Porter-Novelli to reverse the erosion of HP business that it has suffered in recent years. In tandem, Edelman has been awarded corporate PR duties.
In that capacity, Edelman is handling the fallout from HP's $12bn acquisition of Autonomy. Yesterday, HP alleged misrepresentations in Autonomy's finances, and causing it to take a $5bn charge in its latest quarterly accounts. Edelman is also Autonomy's retained PR agency in the US and UK.
Burson-Marsteller focuses specifically on enterprise and business software.
A Fleishman spokesperson declined to comment while representatives from Porter-Novelli and HP did not respond to request for comment as this story went live.
Aarti Shah 02 Jul 2015
Only 40% of the Influence 100 are active on Twitter — and the most active users tend to be men.
Paul Holmes 28 Jun 2015
A question of definitions, a time to stop sounding so defensive, and reasons to really celebrate cre ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2014