Florida Power Launches Community Relations Push
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Florida Power Launches Community Relations Push

Florida Power has hired Consensus Communications to help build its reputation at a time when courts have been chipping away at the utility’s monopoly

Paul Holmes

WINTER PARK, January 2—Florida Power has hired Consensus Communications, a public affairs firm that has worked on campaigns for President George W. Bush and Governor Jeb Bush, to help build its reputation at a time when courts have been chipping away at the utility’s monopoly on delivering electricity to several central Florida cities.
 
A recent court decision gave the city of Casselberry the right to buy Florida Power’s delivery system. Officials in Winter Park are exploring whether the city should buy Florida Power’s system and then contract with another company such as the Orlando Utilities Commission to provide electric service.
 
“We were getting nothing but negative publicity from some of these cities,” Rodney Gaddy, a regional vice president for Florida Power, told local reporters. “We want to tell the good stories that we have,” including a $1 million donation the company recently gave the University of Central Florida.
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