Former AOL, Novartis Executives Join MWW Group
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Former AOL, Novartis Executives Join MWW Group

Former AOL and Yahoo! communications executive Ruth Sarfaty has joined MWW Group as executive vice president and head of the company's media strategies practice. In addition, Laurie Wooding has joined MWW’s healthcare practice as senior vice president.

Paul Holmes

EAST RUTHERFORD, NJ—Former AOL and Yahoo! communications executive Ruth Sarfaty has joined MWW Group as executive vice president and head of the company's media strategies practice. In this role, Sarfaty will help define, craft and deliver media strategies in partnership with account teams across the MWW Group network.

 

For the past seven years, Sarfaty has been immersed in the digital space at AOL and Yahoo!, where she was heavily involved in the promotion of online content, brand marketing, and advertising technology and. As vice president of corporate communications at Yahoo!, Sarfaty was responsible for a wide variety of advertising and marketing technology projects. In the same role at AOL, Sarfaty led the company's New York PR office and led PR for signature projects such as Live 8 on AOL; Mark Burnett's first online game show; the free Dave Matthews Concert in Central Park; and AOL's sponsorship of the Super Bowl XXXVIII Halftime Show.

 

Before joining AOL, Sarfaty was a partner at Dan Klores Communications, where she directed its consumer practice and also served as vice president of Radio City Entertainment, where, in addition to managing PR for hundreds of performances, she worked closely with the executive leadership to manage corporate and labor issues. Sarfaty also spent ten years at Howard Rubenstein Associates and served as the PR director at Barnard College.

 

EAST RUTHERFORD, NJ—In addition, Laurie Wooding has joined MWW’s healthcare practice as senior vice president. Wooding was the former global head of communications for Novartis Consumer Health; she has served as a consultant for LifeCycle Pharma; and she was the managing director of health and wellness for DeVries Public Relations.

 

Also joining MWW Health & Wellbeing is account supervisor Christina Witz, who had previously worked in Burson-Marsteller’s health and wellness practice, where she managed communications for Merck and Intel Corporation’s digital healthcare division, among others. Wooding and Witz report to Ame Wadler, MWW Group’s chief management officer and global healthcare lead.

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