SAN FRANCISCO—Kathleen Fitzgerald, a veteran of AT&T and the first chief communications officer for its Lucent Technologies spin-off during the early 90s, has joined international technology public relations specialist Text 100 as executive vice president and global managing director of its corporate communications practice.
Fitzgerald will consult with Text 100 clients and lead a global business unit focused on providing corporate, branding, crisis management and internal communications services.
“As demand for corporate communications continues to increase, we are looking to strengthen our capabilities across the world. Kathy will spearhead this initiative, by uniting the talent that already exists within Text 100 and by making new hires in many critical areas,” said Aedhmar Hynes, Text 100 chief executive. “Her understanding of technology businesses and her vast experience in counseling Fortune 100 executives will be invaluable.”
Based in New York, Fitzgerald will report directly to Hynes and serve as a member of the Text 100 executive leadership team. She will lead a practice that offers services including executive communications, crisis communications, issues management, financial communications, government relations, corporate social responsibility and internal communications.
During her eight years at Lucent, where she was senior vice president of public relations and advertising, she led a global team of 200 in a range of communications responsibilities including: strategic counseling, brand management, media relations, employee communications, investor relations, speechwriting, crisis management, advertising, marketing communications and philanthropy. During her tenure with the firm, she handled the communications to support 29 acquisitions and three major business divestitures as well as a host of complex business issues.
Prior to that, in 15 years at AT&T, Fitzgerald led communications programs to support AT&T’s businesses in the telecommunications equipment, semiconductor, IT and computer industries and was PR director for the business units that eventually became Avaya and Agere.
“Text 100 has a stellar reputation as a technology PR leader, and I’m excited about the opportunity to help the agency build upon its strong core expertise and grow its strategic capabilities in client communications,” said Fitzgerald. “I’m looking forward to being part of the Text 100 team and using my skills and experience to help technology companies effectively use communications to further their business goals, strengthen their brand and deal with the many complex issues facing companies today.”