Former Huizenga Spokesman Launches Own Agency
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Former Huizenga Spokesman Launches Own Agency

After five years as a spokesman for Blockbuster and AutoNation founder Wayne Huizenga, veteran public relations counselor Stan Smith has launched his own communications firm, xtology.

Paul Holmes

FORT LAUDERDALE, April 24—After five years as a spokesman for Blockbuster and AutoNation founder Wayne Huizenga, veteran public relations counselor Stan Smith has launched his own communications firm, xtology, offering advertising, public relations and public affairs, and digital convergence services.

According to Smith, the name xtology is designed to have two meanings, the first derived from the verb to extol—lift up or praise—and the second derived from the suffix “ology,” which signifies a learned discipline or study.

“My experience in the business world, government, professional sports and Internet services has shown me the value of bringing together smart people, new business ideas and technology,” says Smith. “Partnering with one firm for all promotional and media needs empowers our clients to put out cohesive, interactive and branded messages that represent the business as a whole.”

Xtology, he says, will produce everything from interactive DVD experiences and Internet services to all forms of print media.
 Smith most recently served as vice president of Fusive where he headed up the brand creation and rollout of MyFlorida.com, the State of Florida's Official Web Portal for Governor Jeb Bush. Before joining Fusive, Smith served as director of communications at Huizenga Holdings and personal spokesman for Wayne Huizenga, founder of Waste Management, Blockbuster and AutoNation. Previously he was director of communications for the Florida Department of State and press secretary and spokesman for the Florida Republican Party. 

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