CAMBRIDGE—Marijean Lauzier, former president and chief operating officer of Weber Shandwick Worldwide and self-described “serial entrepreneur,” has launched a new communications consultancy. Racepoint Group will focus on the technology and health sciences sectors and will provide a wide range of product and corporate communications services as well as interactive PR.
“Even with the softening of the market, there is close to $1 billion in high-tech PR,” says Lauzier. “In the healthcare space, there’s probably about half that. And the Boston area represents about 10 to 15 percent of that, which makes it a great place to start. If you look at the recovery that’s happening, at the venture capital that’s beginning to flow back into the technology and the health space in particular, I am optimistic that with our focus there’s a great opportunity right now.”
One point of differentiation, Lauzier says, will be Racepoint’s focus on research and measurement analytics, which will play a part in program design and tracking results.
As far as clients are concerned the firm will focus on companies with revenues of $200 million or less, in the early stages of their life cycle. The firm has already picked up three clients: ACUITIV Software, which provides computational fluid dynamics visualization software; Excel Switching Corporation, formerly part of Lucent Technologies; and Sentillion, a leader in identity and access management solutions for healthcare organizations.
“The central challenge for companies at this level is accelerating awareness and credibility levels,” says Lauzier. “They are doing it backwards and in high heels because they have to do it with fewer and fewer financial resources. We can provide them with strategic counsel and with a full range of services that includes public relations, financial and investor communications, employee communications, and in the health sciences arena with public affairs advice.”