WASHINGTON, D.C.— Powell Tate | Weber Shandwick has hired Nicolle Wallace, former Bush administration White House communications director as an executive vice president. Wallace will serve as a leader of the firm’s strategic media relations and crisis teams. Wallace spent five and a half years with the Bush administration.
As White House communications director, she traveled internationally and domestically with the President and advised him on communications matters. She also served as a primary spokesperson for the executive branch. In addition to her new role at Powell Tate | Weber Shandwick, Wallace will continue at CBS, where she currently works as a political consultant. She provided on-air analysis for CBS’ election night special on November 7, and appears regularly on CBS Evening News and The Early Show.
Prior to her tenure at the White House, Wallace directed communications for President Bush’s 2004 re-election campaign and served as director of media affairs during his first term. She oversaw day-to-day campaign message creation as well as state-by-state communications strategy and activities. Earlier, Wallace served as Florida Governor Jeb Bush’s press secretary and later became communications director for the Florida State Technology Office. She also worked as deputy communications director for California’s Republican Caucus from 1997 to 1998.