MEDFORD, NJ—Doug Petkus, the former head of communications for pharmaceutical giant Wyeth, who has more than 30 years experience in corporate, agency and editorial environments, has formed Petkus Communications Consultants, a PR consultancy that provides senior-level strategic communications counsel.
Petkus will offer strategic communications and issues management counsel, as well as media relations expertise, with emphasis on healthcare and consumer products. In addition to issues management and strategic counsel, other services include investor and financial relations support, media outreach plans, product-specific PR programs, executive media training and message development, internal and employee communications and speechwriting.
Petkus, who holds a law degree, will also utilize his expertise with complex regulatory and FDA issues to offer litigation communications support.
Petkus was previously vice president, corporate communications at Wyeth until its acquisition by Pfizer. He served as the chief corporate spokesperson and handled all financial and disclosure communications. His experience with major issues ranges from major product recalls and subsequent litigation to managing media relations on landmark clinical study results including the Women's Health Initiative.
Prior to joining Wyeth in 1996, Petkus held senior communications positions at Abbott Laboratories and Schering-Plough (now Merck). He also spent 10 years at New York-based public relations agencies handling accounts such as Wendy's, Procter & Gamble and the National Hockey League.