When we dwell upon an issue such as breast cancer we usually talk in a serious and firm tone, which is often dark, dramatic and unmotivating. Thanks to the campaign described below, the perception of breast cancer by the Bulgarian society was transformed from a problem into a challenge, from a breaking-down-families disease into a moving force that unites whole communities. The personal problem became social priority, the grave statistics was turned into a motivating force. Hundreds of thousands smiles and hands stretched out with belief in a new beginning, against the more than 3000 clinical cases per year.
Although the awareness of the disease was rather high because of the efforts made by
If we summarize, the situation in