DENVER—Linhart McClain Finlon Public Relations has been selected by Frontier Airlines as its national public relations firm. This marks the first time Frontier has hired a public relations firm for an ongoing relationship with a broad national scope.
Under the one-year agreement, LMF will support Frontier’s corporate communications department in building visibility and preference for the Frontier brand among business and leisure travelers across North America and in key destination markets, through aggressive consumer and business media relations programs. The firm will launch Frontier’s low-cost service in new markets, reinforce the airline’s presence in current markets, and support the launch of a newly redesigned website.
“Linhart McClain Finlon proved it has the ability to help project our brand messages and build our reputation nationally and in major cities across the country,” says Joe Hodas, director of corporate communications. “We wanted a firm that understands our business, our competitive landscape and the unique Frontier brand.”