FTSE 100: Also Still Figuring Out Social Media
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FTSE 100: Also Still Figuring Out Social Media

Paul Holmes

London’s Daily Telegraph reports on a survey suggesting that FTSE 100 companies have failed to integrate their social media activities into their website. Just 29 percent have a corporate Facebook page, and only 31 have a YouTube channel. According to the head of digital at Radley Yeldar, the firm that conducted the research: “Trust has been eroded in corporate companies and if these brands don’t adopt fully integrated social media strategies, they will miss out on the opportunity to connect and engage.”
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