RALEIGH, NC—French/West/Vaughan has been selected by 1800Hotels.com as worldwide agency of record for an $11 million integrated marketing account. The account was awarded following an extensive six month review by the client.
FWV will help develop and execute all online and offline consumer engagement strategies for the company including advertising, public relations, sponsorships and digital media.
“We are excited to work with FWV given its incredibly impressive track record in nurturing and communicating the value proposition inherent in the best consumer lifestyle brands,” said CEO Graham Peakin. “In addition, its vast knowledge of the travel industry and strong skill set in digital and emerging media makes them the right partner to help take 1800Hotels.com to the next level.”