SAN DIEGO—Gable-Cook-Schmid Public Relations, the San Diego-based public relations firm led by California public relations veteran Tom Gable, is restructuring. GCS co-founders Rick Cook and Jon Schmid will form Cook & Schmid, a new firm that will offer public relations and related services including marketing and advertising. Co-founder Tom Gable will form Gable PR, focusing on business-to-business, technology and pharmaceutical clients.
Gable PR will focus on business to business, technology, biotechnology, medical device, healthcare and pharmaceutical clients, plus lodging and hospitality. Clients include ABD Insurance, Bull Moose Energy, CONNECT, Dussini Mediterranean Bistro, Lankford and Associates, Pfizer, Prize Capital, Renewable Agricultural Energy and SeQual Technologies.
Gable has also formed a strategic alliance in public affairs with Carpi & Clay, with offices in San Diego, Sacramento and Washington, D.C.
Cook & Schmid will focus on serving government contracts as well as providing strategic public relations, marketing and advertising to clients in a wide range of industries. Clients include San Bernardino County, The San Diego Rescue Mission, Forward Ventures, M Ship Co., Bisnar and Chase, Hichborn Consulting Group, Imaging Health Services, Plymouth Health and Alvarado Hospital.
Through a strategic partnership with The New West Agency, Cook & Schmid also offers graphic design, production, and advertising.